Business Waste Supports Kevin Sinfield’s Epic 7 in 7 in 7 Challenge for MND

The 7 in 7 in 7 challenge is the fourth fundraising endurance event in the fight against MND by Kevin Sinfield OBE and his team. It combines elements of the three previous challenges the England Rugby Union defensive coach conquered. The challenge starts on Friday December 1^st – three years to the day since Sinfield began his first 7 in 7 challenge.

In 2023 Sinfield and his team will run an ultra marathon every day for seven days in seven cities around Great Britain and Ireland. And the target is to complete each one in under four hours to really push themselves to the limit.

Every run will be a marathon with an extra mile added on – to highlight the extra mile people can go to help friends and family in tough times. Each day invited guests will join Sinfield for the extra mile event. The challenge will raise funds for five charities that provide support, care, and research into MND:

• MND Association and Leeds Hospitals Charity’s appeal to build the Rob Burrow Centre for MND in Leeds
• My Name’5 Doddie Foundation
• The Irish MND Association
• The Darby Rimmer MND Foundation
• The 4ED campaign to support former Gloucester and Leicester Rugby Union player Ed Slater

For the first time, one of Sinfield’s fundraising challenges will cover multiple cities in Great Britain and Ireland. Many of these cities were chosen due to their sporting significance and links to MND. Hopefully, this should raise even greater awareness of the condition and funds to support those living with it and fund further research into treatment and a cure.

For example, the fifth day in Dublin was inspired by former Munster Rugby Union coach Paul Darbyshire, who played Rugby League with Warrington and passed away from MND in 2011 aged just 41. The team will work with the Irish MNDA for the first time, following the incredible work done by legendary RTE broadcaster Charlie Bird who raised over €3 million with his Climb with Charlie after his own MND diagnosis.

The challenge starts at Headingley Stadium in Leeds before visiting key cities across the rest of the country, Wales, Scotland, and Ireland. The days and locations for each of the 7 ultra marathons are:

• Friday 1^st December – Leeds to York (AMT Headingley Rugby Stadium to York Minister).
• Saturday 2^nd December – Cardiff (finishing at half time of the United Rugby Championship game between Cardiff and Scarlets at The Arms Park).
• Sunday 3^rd December – Birmingham (start at the Alexandra Stadium, calling at St Andrews, Villa Park, and Edgbaston, before finishing in the city centre).
• Monday 4^th December – Edinburgh (crossing the Forth Road Bridge before finishing at Scottish Gas Murrayfield).
• Tuesday 5^th December – Dublin.
• Wednesday 6^th December – Brighton.
• Thursday 7^th December – London (Twickenham Stadium to the Mall).

There are a few easy ways to donate and support Sinfield and the fight against MND:

• Donate online through the official fundraising page
• Text Kevin10 to 70143 to donate £10
• Text Kevin20 to 70143 to donate £20

Once again, Business Waste wants to encourage other companies and individuals in the waste management industry to get behind Sinfield’s epic challenge and donate. It would be great for as many of our customers, suppliers, and other local and national waste management companies to support this fantastic cause as possible.

You can also support Sinfield’s efforts by buying any of the limited-edition merchandise worn by the team during the week-long challenge. There’s a different design for each day inspired by the location and a t-shirt or singlet (vest) is available for each. Order merch online.