Business Waste Supports Kevin Sinfield’s Ultra 7in7 Challenge

Rugby league legend Kevin Sinfield OBE is set to take on his third mammoth fundraising challenge in mid-November to continue the fight against motor neurone disease (MND). At Business Waste, we’re proud to support his latest endeavour as a key benefactor. We’re also encouraging other companies and individuals in the waste management industry to get behind his efforts and donate.

Inspired by his friend and former Leeds Rhinos teammate Rob Burrow – as well as Doddie Weir, Stephen Darby and anyone living with MND – Sinfield will run 7 ultra marathons in 7 days. The aim is to raise £777,777, which will be split between five charities working to find effective treatments and a cure for MND:

  • Motor Neurone Disease Association
  • Leeds Hospitals Charity
  • The Darby Rimmer MND Foundation
  • My Name’5 Doddie Foundation
  • MND Scotland
Kevin Sinfield wearing ultra 7in7 running top.

What is the Ultra 7in7 Challenge?

The Ultra 7in7 Challenge is Kevin Sinfield’s third and toughest challenge yet to raise awareness and funds to fight MND. Starting on Sunday 13th November at Murrayfield Stadium in Edinburgh and finishing on Saturday 19th November at Old Trafford in Manchester, he’ll run more than 60km (37 miles) every day.

The route takes in Melrose, Newcastle, Middlesbrough, York, Leeds, and Bradford as he makes his way south. On the penultimate day (day six – 18th November) he’ll be in our neck of the woods, setting off from York Minster in the morning before finishing at Valley Parade in Bradford.

The challenge is set for a grand finale as on Saturday 19th November Kevin Sinfield reaches Old Trafford at half time in the Men’s Rugby League World Cup Final. By that point he’ll hopefully have smashed the target of raising £777,777 – but he can only do so with your help!

How can I donate?

Anyone can donate to help Kevin reach his huge target. However, we’d like to especially encourage anyone working in the world of waste management to chip in where possible. From our customers and suppliers to local and national waste management firms, it’d be great for as many as possible to unite and get behind the fight against MND.

To make a donation online please visit the official donation page here. You can find out more information about the challenge, where the money raised goes, how it’s used, and keep up to date with the progress of the challenge.

You can also support this great cause by picking up a limited-edition t-shirt or running vest. 10% of sales will be donated to MND and 10% to Leeds Hospitals Charity. It could even inspire you to take up your own fundraising challenge! Find the range online here.

rob burrow kevin sinfield in running gear.

Take on your own 7in7 challenge

As well as raising vital funds to combat MND, it’s also hoped Sinfield’s efforts will once again inspire others to take up their own 7in7 fundraising challenges. We’d like to encourage as many people and businesses in the waste management sector to try – whether you tackle a 7in7 challenge as an individual or a team.

Pick a distance and complete seven runs, walks, swims, or bike rides over seven consecutive days. It could be one mile or seven kilometres a day, 77 miles over seven days in total, or any other amount that’s comfortable.

Learn more about setting up your own 7in7 challenge.

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