International consumer brand company Unilever unveils plastic packaging goals
Consumer brand giant Unilever has announced its aim of creating ‘fully reusable, recyclable or compostable’ packaging for all of its products by 2025.
Unilever is committing itself to introducing recyclable plastic packaging across all of its brands, including its household cleaning, food and cosmetic products.
Persil, Domestos, Dove and Hellman’s are just some of the major brands owned by the international company.
The ultimate aim is to create a more sustainable business model whilst also addressing the company’s moral and social responsibility, alongside reducing the levels of plastic packaging waste being sent to landfill and finding its way into the world’s oceans.
Unilever will be working with packaging experts to ensure they use plastic materials that are ‘established, proven examples’ of plastics that can be recycled profitably by plastic recyclers.
In 2010, the British-Dutch company unveiled its initial environmental packaging plans as part of the Sustainable Living Plan.
At this time, Unilever committed itself to using a minimum of 25% recyclable packaging plastic across its brands and also to reduce its overall packaging use by weight by 2020.
However, Unilever has yet to announced its longterm methods for achieving its ambition 2025 goal. Recently, Marks and Spencer announced it was investigating plastic polymers to be used to create recyclable packaging for its products.
Paul Polman, chief executive of Unilever, said: “To address the challenge of ocean plastic waste we need to work on systemic solutions – ones which stop plastics entering our waterways in the first place.”
He added: “We hope these commitments will encourage others in the industry to make collective progress towards ensuring that all of our plastic packaging is fully recyclable and recycled.”
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