Unilever, Kraft Heinz & P&G criticised for recycling labels
The Recycling Association has criticised top consumer goods companies Unilever, P&G and Kraft Heinz for failing to use the recycling logo on their range of products.
The consumer goods retail industry agreed to include recycling logos on its products in 2009. Such terms as “widely recycled”, “check local recycling”, and “not currently recycled” alongside a recycling logo (marked through if not recyclable) are the norm for packaging recycling information.
However, the Recycling Association claims top brands, such as Unilever, Kraft Heinz and P&G, are not following through with the deal and are failing to include consumer recycling information on their products, an omission which the association says is ‘scandalous’.
Simon Ellin, chief executive of the Recycling Association, added: “For these massive multinational entities, it’s just not at the top of their agenda. They just decided not to do it and that’s completely and utterly wrong.”
The obvious lack of concern for packaging recycling shown by these household brands stands in stark contrast to the major UK supermarkets, which include recycling information and a recycling logo on all their own-brand products.
According to Jane Bevis, chair of On-Pack Recycling Label (OPRL) non-profit group, brands such as Unilever don’t include the recycling logo due to a lack of space on their products which are sold in multiple European nations.
This is because some countries, including Germany, force companies to include consumer recycling information on their product packaging, whereas the rule is not enforceable in the UK.
In response to the criticism, Unilever said it does not include recycling information on all its products in the UK as there is “not one simple, consistent message”, as recycling services vary in “consistency from county to county, and borough to borough which, in turn, leads to consumer confusion”.
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