Starbucks to offer discount for bringing your own cup

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Coffee chain will offer a 50p discount to customers bringing their own reusable cups

Coffee shop chain Starbucks has announced a bring-your-own-cup initiative after it and other UK coffee shop chains were criticised for misleading customers on the recyclable nature of their paper cups.

Starbucks, Costa, Pret and Café Nero came under fire last week as environmental campaigners slammed their misleading tactics.

Due to the plastic polyethylene coating that surrounds paper cups, only one in 400 are recycled. This is alarmingly low considering the British people use 7 million paper coffee cups per day, equating to around 2.5 billion per year. That means less than 20,000 of the 7m cups used per day go to be recycled, with the rest ending up in landfill.

Starbucks react to coffee cup criticism

Starbucks to offer 50p discount to customers with their own reusable cups

The paper coffee cups from Costa and Starbucks contain the recycling logo (but most go unrecycled), while the protective sleeves used by Pret and Café Nero claim to be 100% recycled or recyclable, which campaigners said is deceiving customers who could presume it means the whole cup is recyclable.

In response to the heavy criticism, Starbucks will now offer 50p discount to any customer who brings their own reusable cup instead of using a Starbucks paper takeaway cup. The American coffee chain said it will trail the scheme for two months and will roll it out permanently if it proves to be a success.

Other coffee chains, including Costa, are expected to make a similar move following the announcement from Starbucks.

A spokesperson from Starbucks told a reporter: “From 1st April for two months, we’ll be trialling an increase in the discount of our reusable cup incentive to 50p for every drink purchased in any reusable cup, with the single exception of our £1 filter coffee. This can be any reusable cup, not only a Starbucks one – which we sell from £1.”

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