The fund forms part of the company’s 5 year ‘Waste less, Save more’ plan
Last week, Sainsbury’s announced a £1 million food waste fund which will be available to towns and cities throughout the UK.
The announcement forms part of their food waste campaign and is the second phase of the company’s 5 year ‘Waste less, Save more’ plan, which was introduced after receiving feedback from customers expressing a wish to produce less waste.
Sainsbury’s gave £1 million to the town of Swadlincote in the first phase of their plan, to act as a test base for finding new ways in which residents could help to reduce their food waste.
The town’s residents have been trying out a few different food initiatives to tackle food waste issues, including an app called Olio, which encourages residents to share food among themselves, plus super clever fridges with internal cameras that enable people to see what’s inside via their smart phones, so they have less chance of buying what they don’t need whilst out shopping. A number of community events have also been held to encourage residents to get together and work on new ideas on how to reduce food waste.
After seeing positive results in Swadlincote, Sainsbury’s announced their new £1 million investment, which will be available to towns and cities across the UK to help implement similar successful programmes.
For a town or city to qualify, they must sign up as Waste less, Save more ‘Discovery Communities’.
As well as funding, communities will be provided with guidance to help them achieve the same results as Swadlincote, including running school programmes, community events and working on new initiatives to help households reduce their food waste.
Head of sustainability, property, engineering and environment for Sainsbury’s, Paul Crewe, said: “Today marks a significant milestone in our ‘Waste less, Save more’ programme, as we broaden out our focus from a single trial town to sharing our learnings with communities up and down the UK.”
The town of Swadlincote is hoping to reduce their amount of food waste by 50 per cent by the end of the year.
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