First five fashion firms join the ECAP recycling initiative

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Retailers and fashion brands join the European Clothing Action Plan (ECAP)

The recently launched European Clothing Action Plan (ECAP) has attracted its first fashion industry participants who have committed themselves to clothing recycling.

ECAP was officially launched in May 2016 and is being funded by EU LIFE. The aim is for organisers and participants to work together to build a European framework which can be used to build a sustainable future for the clothing and textile industry.

The first five major names to join the initiative are Primark, Bobo Choses, OVS, Star Sock, and Peak Performance.

First fashion brands sign up to the ECAP

Major high street retailer Primark has joined the scheme

The ECAP has set out its ambitious objectives. The aim is to save up to 90,000 tonnes of waste clothing from making its way to landfill sites and incinerators; to reduce CO2 emissions by 1.6m tonnes within the fashion/clothing industry; and to save 588m m³ of water.

WRAP is the organisation leading the ECAP partnership, alongside British non-profit organisation MADE-BY; a department of the Dutch ministry, Rijkswaterstaat (RWS); the Danish Fashion Institute (DAFI); and the London Waste and Recycling Board (LWARB).

The brands and retailers that sign up to ECAP will receive educational information about the impact of clothing/textile waste on the environment. The participants will also receive advice for implementing and sourcing more sustainable options to help reduce the carbon footprint of their business model.

WRAP’s head of products, Sarah Clayton, commented on her excitement following the sign up of five major industry names, but said the aim is to attract yet more retailers, fashion brands, charities, manufacturers, and recycling organisations, in order to grow the initiative and increase the awareness.

Ms Clayton added: “As the first participants of ECAP, these organisations are championing sustainable clothing across Europe.”

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