The new bottle and label are said to be more environmentally friendly
A new ‘twist’ bottle and label have been launched by Coca-Cola European Partners (CCEP) for its Abbey Well Spring Water. The new bottle format and label were designed to be more environmentally friendly and hopefully will encourage buyers of the product to recycle afterwards.
CCEP said that the new bottle design comes after a £14m (€16.6m) investment at their bottling plant in Morpeth, Northumberland, in the UK.
According to CCEP, the new bottle uses less energy to make, transport and recycle. They also said that the new bottle uses around 32% less plastic than the bottle design that came before.
The bottles have been designed by Kinneir Dufort, a UK based packaging consultancy and are said to be 100% recyclable, plus the new bottle design features a new label that reads ‘recycle me’ on the outside and will hopefully encourage people to recycle.
The new bottle will be available in stores across the UK from this month – they’ll be new on the following Abbey Well water bottles; 250ml sports cap, still 500ml, 750ml sports cap and sparkling 500ml.
Caroline Cater, director of operational marketing at Coca-Cola European Partners, said: “With the water sector continuing to grow, it’s more important than ever to minimise our environmental impact and encourage more recycling.”
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