Coca-Cola and Tesco join forced to encourage recycling

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Coca-Cola Enterprises (CCE) has joined forces with Tesco to encourage customers to recycle more at home, as well as educate them on how to reduce their carbon footprint.

The ‘Together We’re Making Recycling Count’ campaign, which started this week, will invite Tesco Clubcard holders to ‘pledge’ to recycle. In return for their commitment customers will be rewarded with a 50p off voucher for Coca-Cola, Diet Coke or Coke Zero, or an additional 25 Tesco Clubcard points.

Julian Hunt, VP public affairs and communications GB, Coca-Cola Enterprises, said: “This campaign demonstrates our commitment to reducing both our own carbon footprint and helping our consumers do the same. We all know that recycling our household waste counts, but this campaign allows both us and our retail partner, Tesco, to really make that genuinely tangible for shoppers.”

A jointly developed website will ask customers to complete three multiple choice questions prior to their pledge with a live feed totting up the number of pledges received during the initial six-week long initiative. On top of counting the pledges the website will also calculate the equivalent tonnage volume of waste recycling allowing visitors to see how much of a difference they are making.

Eight weeks after the campaign has finished CCE and Tesco will follow with a free draw which provides the chance to win one of five £300 eco-fridges with Tesco vouchers for food, or one of 12,000 exclusive Coke fridge magnets made from recycled PET bottles.

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