Brits encouraged to step-up recycling after Easter

Councils and companies ask residents to recycle more this Easter

Councils and organisations across the UK are encouraging residents to recycle their Easter egg packaging as figures suggest that more than 80 million chocolate eggs have been sold for the Easter holidays.

Councils across Britain, including Waverley Borough Council and Newry, Mourne and Down District Council, are asking residents to go the ‘eggtra’ mile this Easter and make a concerted effort to recycle the alarming amount of packaging which surrounds our chocolatey Easter treats.

Residents are being reminded that all the packaging elements from Easter eggs can be recycled at home using the appropriate council caddy bins. However, as Councillor Simon Thornton from Waverley Borough Council points out, residents should remember to separate the packaging elements from one another before recycling them.

According to figures, the cardboard, plastic and foil created over the weekend across the country will amount to 3,000 tonnes of extra waste.

For this very reason, supermarket Sainbury’s is stepping up to the plate and asking customers to recycle their Easter waste packaging at the company’s dedicated recycling bins, which the chain has set up at 400 of its stores until April 12.

Sainsbury’s has launched a social media campaign (#EggyAboutEggcess) to boost awareness of the Easter recycling appeal.

Paul Crewe, who is responsible for Sustainability, Engineering, Energy & Environmental operations at Sainsbury’s, said: “From creating an Easter bonnet to building a fort made of boxes, we’re asking customers to share pictures of the imaginative ways they use their egg packaging over the weekend, before bringing it to be recycled.”

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