Asda Wonky Veg box to go on sale for £3.50

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The supermarket chain is to trial the veg box in 128 of its stores

Asda have started selling large boxes of ‘wonky’ vegetables at 128 of its supermarkets for only £3.50, claiming that one of the boxes can feed a family of four for up to a week.

The ‘Wonky Veg’ box is available at 128 Asda stores across the nation, but initial supplies are limited to 20 boxes per store, as the giant supermarket chain trials the idea before rolling it out on a larger scale.

Asda does its bit against global food waste

Asda’s Wonky Veg advertisement

The supermarket claims that the large box of imperfect seasonal vegetables, is a great option for families living on a budget, as the Wonky Veg box contains enough veg and salad produce to feed a family of four for a week. Buyers can expect their box of nutritional goodies to include misshapen carrots, leeks, parsnips, peppers, onions, lettuces, and sweet potatoes, amongst other perfectly edible produce.

The innovative idea follows the brand’s ‘Beautiful on the Inside’ range of ugly fruit and vegetables, which Asda stores currently sell for a fraction of the price of their better looking counterparts. The nationwide supermarket, owned by US giant Walmart, is attempting to win back customers from the increasingly popular German discount stores, Aldi and Lidl, where produce is considered cheaper.

Just as Asda is doing its bit against global food waste, Dave Lewis, the CEO of competing supermarket chain Tesco, is heading ‘Champions 12.3’, a global food waste campaign; while the French government has passed a law banning all large supermarkets in the country from destroying or throwing away unsold food.

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